Opinions and beliefs are what form an organisation’s reputation. Within recruitment, a strong reputation can mean the difference between clients and candidates favouring one company over another. A good reputation isn’t built overnight (Rome wasn’t built in a day!). It takes time to prove a company is trustworthy, reliable and has the capability to excel in their work.
Unfortunately, it isn’t always that simple. A recruitment reputation can be damaged through a one-off incident or through multiple factors built up over a period of time. Either way, it can happen and its how you learn to deal with the issue and attempt to overcome it, that will really affect your reputation.
What went wrong?
Can you pinpoint a specific time when your reputation began to diminish? Whilst this may be difficult, recognising the change will make it is easier to fix and prevent in the future.
Own up to what you’ve done. Any mistakes particularly small issues can be resolved much quicker if you apologise and listen to any complaints a client or candidate may have. Acting defensively and not taking accountability for something they feel you have done, will only deepen the issue and may ultimately cost you a customer. In a world where reputation is affected by online reviews, ensure the customer is happy by taking ownership of any wrong-doing and listen to their criticisms to lessen the prospect of a negative review spiralling out of control.
Sometimes it can be difficult to accept fault depending on the circumstances. But when attempting to rebuild a reputation an apologetic response is far more effective than a deflection and confrontation, which can run the risk of aggravating the already unhappy individual.
What is your online perception?
The next step to restore your online brand is to ensure those who visit your website or social media pages are offered a small insight into your company culture. This kind of transparency can help build trust between you and the candidate. Your work environment should be a reflection of your company values and beliefs. Introduce your recruitment team, with a ‘meet the team’ section on your website, including their contact information. So if a future issue arises the candidate or client can go straight to the source and resolve the issue directly, rather than grouping the company together as a whole.
Setting up individual Twitter affiliated profiles for employees can effectively promote your recruitment brand to a larger audience, whilst also giving that added personality to your company.
Turn to your employees
Are your employees happy? Employees can be your biggest brand ambassadors, if they are happy and satisfied within their job role, then they’ll be more likely to tell those around them. As a consequence of this, it can help build your damaged recruitment reputation without you even having to ask. Create a community and place where people want to work, to not only attract those who want to work with you (clients & candidates) but also those who want to work for you as potential employees.
Review your current process
Is there anything you could be doing to improve your recruitment process? Could something be put in place to reduce the risk of a damaged reputation occurring again in the future? To determine this look at the different stages within your hiring process and consider any changes that could be made.
For example, by investing more time into the job seeker through an improved candidate experience and a more personalised hiring approach, these methods both have the power to really affect a candidate’s overall satisfaction. Which can be the difference between a positive or negative brand image.
A damaged recruitment reputation can be detrimental for business but with these steps hopefully, you can overcome any issues that may have arisen. Do you agree? We want to know your thoughts! Lets us know in the comments below or tweet us @CiiVSOFT